About Ceren Kurban
Ceren Kurban is a Content Marketing Specialist at UserGuiding, known for the guides on user onboarding and product adoption she has written for the UserGuiding blog since 2022.
What does Ceren Kurban do at UserGuiding?
Ceren Kurban has written for UserGuiding since 2022. Her work there covers guides on user onboarding and product adoption, honest tool comparisons, and the reviews people read before they choose software. More than 100 articles on the UserGuiding blog carry her name.
Ceren Kurban’s title at UserGuiding is Content Marketing Specialist. Beyond the blog, the role covers interview and report projects such as Product Adoption 2024. Her articles are collected on her UserGuiding author page.
What does Ceren Kurban write about?
Ceren Kurban writes about four subjects. On user onboarding, she covers how to scale it from your first 100 users to 10K+ MAU, and how to bring people onto new software, as in “Advanced Guide to Software Onboarding for Better Adoption: Examples, Guidelines, Metrics”.
On product adoption, Ceren Kurban writes about adoption curves, especially for AI features, as in “Product Adoption Curve: Explained for SaaS Companies Releasing AI Tools”, and about the moment users first see a product’s value, as in “The Complete Guide to The Aha Moment: What It Is, How to Find It, and How to Get More Users There”.
Ceren Kurban also writes software comparisons: alternatives, reviews and “best tools” guides, built from real user reviews. Her fourth subject is product management tools, such as roadmaps, feature requests and tooltips.
What did Ceren Kurban work on in Product Adoption 2024?
In 2024 Ceren Kurban worked with Levent and Alican on Product Adoption 2024, an e-book built from onboarding data across 500+ companies in 50+ industries. The e-book shows how those companies use onboarding elements.
Ceren Kurban describes the work as going through countless columns until the trends took shape, which she found both challenging and fascinating. Product Adoption 2024 is published on userguiding.com.
Where has Ceren Kurban worked?
Ceren Kurban joined UserGuiding in 2022 and works there as a Content Marketing Specialist. Also in 2022, she worked as a freelance content writer and as a content marketing intern at Textoni.
| Years | Role | Company |
|---|---|---|
| 2022–now | Content Marketing Specialist | UserGuiding |
| 2022 | Content Writer | Freelance |
| 2022 | Content Marketing Intern | Textoni |
Where did Ceren Kurban study?
Ceren Kurban studied Translation and Interpreting Studies at Boğaziçi University from 2020 to 2025 and graduated third in her class in 2025. She is now doing a Master’s in Comparative Literature at Koç University (2025–2027).
In 2024 Ceren Kurban completed two CXL certificates: Digital Psychology & Persuasion, and Brand Marketing.
| Years | Programme | Institution |
|---|---|---|
| 2025–2027 | MA in Comparative Literature (in progress) | Koç University |
| 2020–2025 | BA in Translation and Interpreting Studies | Boğaziçi University |
| 2024 | Digital Psychology & Persuasion (certificate) | CXL |
| 2024 | Brand Marketing (certificate) | CXL |
Which languages does Ceren Kurban work in?
Ceren Kurban works in English and Turkish, with some French and a little Italian.
Why did Ceren Kurban choose a career in content?
Ceren Kurban decided to pursue a career in journalism and content after watching The Bold Type. When she is not writing, you can find her reading children’s books.
How can you contact Ceren Kurban?
Email Ceren Kurban at ceren@userguiding.com. She is also on LinkedIn, and her articles are listed on her UserGuiding author page. See Contact.
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